Wedding SEO
Couples don’t just stumble upon wedding vendors. They research. They shortlist. They decide, on your website. What they type into Google are just keywords, and those terms belong on your website for your business to show up. Wedding SEO is how you can make sure you’re top of their list.
I’m Tom from Digital Indie, an SEO with over 7 years optimising businesses such as wedding and creative businesses across Australia.
Wedding SEO for Australian Wedding Businesses
Digital Indie offers a clear search strategy and service built around your wedding business, working towards the clients you actually want to book.
SEO Management
Steadily grow your organic visibility over time. Each month, I make strategic improvements and additions to your wedding site while you focus on your couples.
Prices start from $1,650 per month
Done For You SEO
I fix your site’s on-page and technical SEO within 14 days. Your foundation is set, solid, and optimised giving your wedding website the advantage to get found on Google.
One off payment of $1,899
SEO Audits
I look at the ins and outs of your wedding SEO. You receive a clear, prioritised report of what’s holding your organic traffic back. Quick wins and recommendations, demystified in simple terms.
Prices start from $799
Search Strategies For The Wedding Industry
Let’s be clear. Each strategy I deliver is unique to business needs, objectives and who your ideal customer is. But the basics still remain. I build your website’s SEO on 5 major principles.
- Keyword research: Finding the phrases your engaged couples search for.
- On-page SEO: Optimising key pages for best on-page practices.
- Technical SEO: Make your site accessible for Google to read and understand.
- Local SEO: Help you show up for your local area and service areas.
- Content: Write converting and optimised content that captures on key pages and blogs.
Why Should SEO Matter for Wedding Vendors?
Put yourself in your client’s shoes. They’re both that weird feeling of excitement and stressed and looking on Google or social media with 50+ tabs open. Amongst all the vendors they are deciding, they’ll be making a decision on: a) who they vibe with, b) who shows up on the first page, c) who they can trust.
They’ll search ‘best wedding photographer’ or ‘wedding florist in [town]’ and if you’re not on page 1 – well…according to SEO metrics less than 1% of users click on page two results, let alone further back.
A couple carries a plan, and a budget. As opposed to some other marketing channels, customers who come from wedding SEO are more likely to enquire than just browse. If you’re found on Google, you’re no longer fighting as hard for attention, you’re competing for the booking.
Which Wedding Businesses Win With SEO?
Are you in the wedding industry? Well, that’s a great start. Any wedding business that has a website (or is planning on building one) can win with SEO. To name a few vendors:
- Marriage celebrants
- Wedding photographers
- Videographers
- Wedding florists
- Content creators
- Wedding planners and stylists
- DJs, musicians and bands
- Caterers, cake makers, or other food suppliers
- Any legends who makes weddings happen ✨
What results can I expect?
Honest numbers, because you deserve to know! For ongoing SEO;
Common Questions
What content should I have?
Content that answers your customers questions – or better yet, help solve problems they didn’t know they’d have. This is known as matching search intent, what a user expects to find when searching on a search engine.
Start with key pages a couple would visit when shortlisting a vendor.
- Homepage (normally the most authoritative page)
- Service pages for each service (not just a standalone services page),
- About page
- Investment or pricing page
- Real Weddings page for galleries that highlight your work.
- A blog for nimble content such as guides, advice, and tips.
For those wanting content only, I would recommend my content strategy for wedding professionals.
I got SEO with my website, why do I need it again?
Done for You SEO is a great way of starting your SEO journey. But SEO doesn’t happen once. Google releases algorithm updates more than once a year, users have changed the way they search, AI is now baked into the search experience, things do not stay the same – and they haven’t for quite a while.
A web designer or copywriter may SEO your site, but if you have serious technical issues, are they going to pick this up, or recognise this faster than an actual SEO specialist?
I only suggest to those wanting growth in form of repeatable organic enquiries, to consider ongoing SEO such as my SEO management package or a long term SEO project.
What about showing up on AI?
In AI is very much a part of Google Search. Hell, even Bing was an early platform using AI.
But here’s something; Machine Learning (ML) and Deep Learning (DL) have long been used by search engines. What makes up most AI platforms (known as Large Language Models (LLMs)? You guessed it, complex Machine Learning and Deep Learning algorithms.
So just do SEO to show up on AI, then? Well, not that simple either.
Most good SEOs will be working beyond just the standard – and this will most of the time have a positive impact on AI visibility. Get in touch to discuss, if you’re interested in an AI strategy.