How to Make Your Showit Site SEO Ready

Showit is a drag-and-drop dream for those in the wedding and creative industries. 

Like any website platform (yes, that includes WordPress) there are some Showit has some SEO cons, but it’s 100% capable of ranking your site and outranking your competitors. 

Want your Showit website to not only look good, but actually get found?

I’ve created a free Showit SEO checklist to help you optimise your site and start bringing in more organic traffic!

Designing Your Showit Website for SEO: Template or Custom?

If you’re just starting out or new to Showit, using a template is often the easiest way to get your website up and running quickly. That way you can simply customise the design with your branding, personalise your content, and add your photos to make it your own.

That said, if you’re thinking about long-term growth, investing in a custom Showit website is usually the best move. A bespoke build gives you more flexibility, a strategy-led approach, and a site designed to grow alongside your business.

Custom code is generally cleaner. Templates often come with hidden canvases and elements that bloat your site unless they’re built with SEO in mind. A custom build ensures your site’s HTML structure, is lean and unique, rather than carrying the dead weight of a template’s old code.

If you want to rank for competitive terms, you should consider hiring a Showit designer to build a custom site for you. I’ve worked with and highly recommend Charley from Ella Jones Design as an experienced Showit designer who keeps SEO in mind with all her web development projects.

“Templates are a great starting point, but they’re designed to look good — not necessarily to be built well. I regularly see Showit templates come through with multiple H1s on a single page, decorative text that isn’t properly tagged as headings, and font sizes that don’t meet accessibility standards on mobile.

When I build a custom Showit site, the structure is intentional from the very first canvas. Clean hierarchy, correct heading tags, readable font sizes — the stuff that doesn’t show up in a preview screenshot but makes a real difference to how Google reads your site.“

– Charley from Ella Jones Design

Setting Up Your Analytics

If you aren’t measuring your traffic and performance, you aren’t able to assess your SEO results.

• Google Analytics (GA4): Tracks how users move through your site and how engaged they are.
• Google Search Console: This tells you exactly which searches are bringing people to your door.
• Google Tag Manager (GTM): I prefer running everything through GTM. It makes managing your GA4 tags heaps easier. More importantly, it is the easiest way to set up accurate conversion tracking so you can measure actual enquiries.

To set this up, your Google Analytics tag or Google Tag Manager tag will be added in the head HTML in the Showit website platform. In Google Search Console, you can also add a HTML tag in the same section to verify your Search Console property.

Keyword Research

SEO is hard with just guesswork. It’s easier when you know what people are actually typing and what they expect to see when they enter a query into the search bar.

I use SERanking for my client work. Their Freelancer plan is incredibly generous. 

The link to SERanking is an affiliate link. This means if you sign up through me, I might get a small commission at no extra cost to you. I only recommend tools I actually use to get results for my clients.

If you’re just starting, free tools like Google Keyword Planner or Keyword Surfer work well.

Here’s my process:

1. Manual Search: Actually look at the desktop and mobile results for your target query to understand what Google is ranking (otherwise known as search intent).
2. Competitor Analysis: See what the top three winners are doing on their sites. What’s showing up in their search snippet in search results? What terms are they using in their headings?
3. Search Console: Check for queries you appear for and what page it shows (impressions) or what someone clicked to get to your site (clicks).

Yes, AI can help you brainstorm this too. But I would advise against relying solely on AI as the starting point or as the only tool you use because it’s limited to your prompts and the data available.  My experience has found that it needs the keyword research data to be more useful.

SEO Metadata (Title Tags and Meta Descriptions)

This is how you introduce your site to search engines.

• Title Tags: These are a confirmed ranking factor. They should be keyword-led and accurately define the page.
• Meta Descriptions: These act as your ad copy. They entice the click. Google rewrites meta descriptions over 62% of the time, so make yours count.

In the platform, you can find this on the right hand sidebar under SEO settings.

Image Credit: Showit Page SEO Settings

On-Page Content

Your content needs to be natural. We want to show Google your E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) through your real service offering.

Homepage

This is your most authoritative page. Google expects this your homepage to typically rank for broad, high volume keywords like ‘Adelaide Hills Wedding Celebrant.’

Service Pages

You need to build highly specific service pages. 

This comes down to two things 

1. A mathematical relevance score, where Google measures the distance between a search query and your page. 
2. Entity salience, where Google figures out the main “thing” about your page. 

Think of your service page content like a story. If your page is about ‘Family Photography’, that topic needs to be the hero. But, if you dump ‘Engagement Photography,’ ‘Couple Shoots,’ and ‘Maternity Photography’ all on one generic ‘Packages’ page, you’re diluting the mathematical score for every single service.

Non-Ranking Pages (About, Contact)

Do not over-optimise these pages. Otherwise, you will run the risk of keyword cannibalisation.

If your About page keeps repeating ‘Photography Studio Northern Beaches’, Google gets confused. It might decide to rank your About page instead of your Homepage.

Your About page should just define who you are. Your Contact page should focus purely on easy conversion, and some trust signals to help your client’s decision.

Blog Posts

If your site is live, blogging is a no-brainer. It builds Topical Authority and points that authority back to your service pages.

But when writing articles, you must aim to add unique information, known as Information Gain. 

AI is a popular choice for writing content, but AI tools tend to write the average of the internet. A standard AI prompt won’t beat good human-led written content. If you’re using AI, you still need to add unique, real-world information, follow your brand guidelines, and follow best SEO practices.

Tell your clients your experiences, your perspective, how you do what you do. Share a personal story. That shows true E-E-A-T and gives search engines a reason to rank you over parroted, generic content.

Heading Tags

Showit makes it easy to use headings for styling. Search engines use heading tags to understand the structure of your document. 

• H1: Use only one per page. It must contain your main target keyword.
• H2 & H3: Use these for section titles. They are great spots for related keywords.
• H5 & H6: Reserve these for less important bits like footer headings.

Ensure that when you set heading tags, it’s not for intentional styling purposes. They’re intended to help structure the page and make it easier for Google and other search engines to better understand the information on the page.

A key factor in Showit SEO, particularly for heading tags, is the layer order. Previously, a significant limitation was Showit generated your HTML based on the order in your Canvas sidebar, so you had to ensure it’s layered from bottom to top. As of August 13, 2026, Showit upgraded this in their new Publish Engine feature.

Image Optimisation 

As a creative platform, it’s easy to add alt text to your images. Titled as an SEO description, it’s best to write alt text as descriptively as possible and not just for SEO.

Alt text is designed first and foremost for visually impaired people. A few quick rules of thumb:

• Be descriptive
• Don’t use ‘image of’ or  ‘picture of’
• Keep to 100 characters or less.

Also look at file name optimisation of your images, and compressing to a size of less than 200KB. Resizing your images is also a good way to keep file sizes small.

Alt text is not a direct ranking factor for search, but rather, as images themselves on Google Images, it is scored as part of accessibility signals.

Here’s how to add alt text in Showit.

Congrats! Your Showit Site Is Now SEO Ready!

You’ve done the heavy lifting. This list is a great start but is no means an exhaustive list of everything you need to do for your SEO strategy.

But, if you want to launch your site with SEO in mind, or start improving your existing rankings now, check out my SEO Foundation Sprint. I’ll go into your Showit site and fix the technical anchors holding you back in as little as 7 days.